Episode 3 of the Marketing Foundations Podcast
Non-Profit Shouldn't Be Non-Fun
In our third podcast we talk with Rory Green, Associate Director of Gift and Estate Planning at Simon Fraser University.
Links to people/companies/agencies we mentioned on the podcast:
Fundraiser Girl on Tumblr - fundraisergrrl.tumblr.com
Website - roryjmgreen.com
Rory Green on Twitter - twitter.com/RoryJMGreen
Simon Frasier University - give.sfu.ca
Blackbaud - blackbaud.ca
Buffer - buffer.com and on Twitter - twitter.com/buffer
Followerwonk - moz.com/followerwonk
Canva - canva.com
Sprout Social - sproutsocial.com
Agents of Good - agentsofgood.org, twitter.com/johnlepp, twitter.com/agentjenlove
Vancouver Orphan Kitten Rescue Association - orphankittenrescue.com
Charity Water - charitywater.org
Innocence Project - innocenceproject.org, instagram.com/innocenceproject
3:45 - Non-Profit Shouldn't Be Non-Fun
4:45 - Highlights from fundraisergrrl.tumblr.com and e-book sign-up
7:00 - Donor recognition through better data
8:00 - Software and tools
9:00 - Talking & listening with social media
10:45 - Appreciate the people who have already given to you, connect them to the outcomes, surprise and delight your donors
12:31 - What if you could maximize the relationship and value of the donor?
15:00 - New shiny things
21:55 - Use social media to tell compelling and interesting stories of the real people that you've helped and give credit to the donors who have made that good work possible
23:25 - Donors don't give to your charity, they give through you to the people that you help
26:35 - identify and write to your typical donor << I LOVE THIS IDEA!!
28:25 - reach out personally to donors, communication should be 2-way
29:40 - your next big donor is already in your database, value and appreciate the donors you already have
30:40 - Live video is a gamechanger
32: 10 - Tools we can't live without - Buffer, Followerwonk, Canva
34:28 - Who does Rory want us to interview next?
35:30 - Who else is going great work in the fundraising sector? VOKRA, Innocence Project, Charity Water
Who would you like us to interview next? Drop us a line at firstname.lastname@example.org and we'll see if we can get them on a future episode.
Marketing Foundations is our digital and social media marketing podcast for non-profit agencies and foundations. In this podcast we interview executive directors, marketers, social media professionals and fundraisers - in order to find out what works for them online and in social media.MARKETING FOUNDATIONS is brought to you by HUB Creative Group and WP Momentum.
If you don't mind the occasional e-mail from me, sign up here and I'll let you in on a few more non-profit and fundraising secrets!
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- #SIGNSOFLOVE - September 4, 2018
- HUB Creative Proud To Support Our Future Is In Focus Diagnostic Imaging Campaign - May 25, 2018
- 2 Markets. 1 Brand. It Can Be Done! - January 26, 2018
- Podcast Episode 3: Rory Green - June 15, 2017
- Podcast Episode 2: United Way of Chatham-Kent - April 18, 2017
- Keeping it Clear: Importance of Transparency for Fundraising Organizations - March 17, 2017
- Podcast Episode 1: Chatham-Kent Hospice - March 8, 2017
- Why Snapchat is the Hottest App Out There Right Now - March 3, 2017
- The Revolution of Technology - March 2, 2017