Keeping it Clear: Importance of Transparency for Fundraising Organizations

March 17, 2017By Mary GengeFundraising, Marketing for Non-Profits

Keeping it Clear: Importance of Transparency for Fundraising OrganizationsThe public doesn’t pay much attention to the nonprofit sector until some disreputable person with access to donor dollars decides to use them to support their gambling habit or go on an extended vacation. Then the light shines bright, cruel and judgmentally on anyone who has ever … Read More

Tell a Good Story

February 18, 2016By Mary GengeMarketing for Non-Profits

Tap into the emotional: The importance of telling a good story when fundraisingWhether you are fundraising for a youth sports team or a women’s shelter, you must have a key, central story that brings your cause to life for your donors.Being able to tell a good “story” is not about creating fiction. It’s about getting … Read More